Sports
Ironman 70.3 São Paulo Draws 1,800 Athletes to the City
With an estimated R$ 54 million economic impact and 52 World Championship qualifying slots for Chattanooga, the race takes over USP this Sunday.
The 6th edition of Ironman 70.3 São Paulo brings together 1,800 competitors from 19 countries. In addition to offering qualifying slots for the 2027 World Championship in Chattanooga, the event is projected to inject R$ 54 million into the local economy.
The 6th edition of Ironman 70.3 São Paulo brings together around 1,800 athletes from 19 countries in the capital city. Beyond its athletic appeal, the competition delivers a major financial boost: the event is estimated to inject roughly R$ 54 million into the local economy, energizing sectors such as hospitality, dining, retail, transportation, and services with the influx of triathletes and their companions.
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World Championship slots and elite prize purse
The São Paulo race puts 52 qualifying slots on the line for the 2027 Ironman 70.3 World Championship, scheduled for Chattanooga, United States. These include 50 age-group amateur slots (split equally between 25 men and 25 women) and two slots reserved for the professional field. The elite division will also compete for a total prize purse of $15,000.
Course and event schedule at USP
The race infrastructure is centered at the University of São Paulo (USP). The 1,900-meter swim takes place in the traditional Raia Olímpica da USP, followed by the cycling leg along Marginal Pinheiros. The final run consists of three 7 km loops entirely within the university campus, making it easy for spectators to cheer on the athletes throughout the morning.
On race Sunday, the professional start (men and women) is scheduled for 5:50 AM, while amateur athletes will begin their race in waves starting at 6:05 AM.
Notable names on the start list
The men's pro division features several seasoned competitors. Argentina's Luciano Taccone, a past Ironman Brazil champion, returns to competition following an injury, sharing the spotlight with established triathletes like Reinaldo Colucci and André Lopes. The start list also includes Enzo Krauss, arriving fresh from the World Championship in Nice, and Tod.
In the women's pro division, Argentina's Romina Biagioli stands out as a top contender after winning this year's Ironman Brazil. The elite lineup also features Bruna Stolf, who also competed at Nice, Lu Maguillen in her debut at the 70.3 distance, and Mica.
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