Business

Business

'Media Is About Driving Business, Not the Channel,' Says Abud

Andreia Abud discusses artificial intelligence, analytics culture, marketing-sales alignment, and human-centric management.

@marketingthepodcast · 6 min read · 8 Oct 2026

Business

Aligning Marketing and Sales in B2B Tech

Félix Grivot breaks down how integrating SDRs, CRM, and ABM drives revenue expansion and demand generation.

@marketingthepodcast · 5 min read · 5 Oct 2026

Business

Media Credibility and New Ad Formats at CNN Brasil

Vanessa Gregoraci details branded content strategies, AI, and the governance between news and sales.

@marketingthepodcast · 4 min read · 3 Oct 2026

Business

Data Doesn't Lie, but It Doesn't Decide Alone

Marcos Malagris analyzes how consistency, broad appeal, and attention metrics drive brand effectiveness.

@marketingthepodcast · 4 min read · 28 Sep 2026

Business

How Camesa Drove Growth by Blending Data and Behavior

Richard Batista details customer reactivation, direct-to-consumer sales, and the textile company's international expansion.

@marketingthepodcast · 4 min read · 21 Sep 2026

Business

B2B Marketing Requires Process Before AI, Says Félix Grivot

Félix Grivot discusses sales and brand alignment, AI limitations, and data's impact on B2B.

@marketingthepodcast · 4 min read · 18 Sep 2026

Business

Smart Cameras and AI in Security: Vinicius Romano

Camerite's CEO details the shift from reactive video surveillance to predictive computer vision and tech franchise expansion.

@marketingthepodcast · 4 min read · 14 Sep 2026

Business

"Data Must Serve the Business," Says Laerte Finotelli

IBOPE product lead discusses attention metrics, Goodhart's law, and data governance in marketing and AI.

@marketingthepodcast · 4 min read · 14 Sep 2026

Business

The B2B Sales Delta: Marketing, Process, and Psychology

Daniel Rosa analyzes how human connection and structured methodology sustain complex enterprise sales negotiations.

@marketingthepodcast · 6 min read · 8 Sep 2026

Business

Anthroposophic Mentoring & Leadership with Paulo Ruivo

How seven-year biographical cycles and organizational threefoldness transform corporate management and workplace well-being.

@marketingthepodcast · 4 min read · 31 Aug 2026

Business

Go-to-Market: How to Grow Without Burning Cash

Bruna Pavani explains how to structure a value proposition, balance branding with performance, and align go-to-market strategy.

@marketingthepodcast · 4 min read · 24 Aug 2026

Business

How to Use AI to Boost Customer Service and Sales

Pedro Daniel analyzes AI integration across sales processes, CRM unification, and the practical limits of automation.

@marketingthepodcast · 4 min read · 15 Jun 2026

Business

Dr Arjun Appadurai on Aspirations and Society

Subha Verma and Dr Arjun Appadurai explore participatory policy, conformism, and social aspiration.

@subhaverma · 2 min read · 14 Feb 2026

Business

Digital Public Infrastructure: Governance & Trust

Professor David Eaves examines digital statecraft, citizen engagement, and the dual nature of public data platforms.

@subhaverma · 2 min read · 10 Jan 2026

Business

Narotam Sekhsaria on Building Ambuja Cement

Ambuja Cement founder Narotam Sekhsaria shares reflections on India's evolving economy and managing market cycles

@subhaverma · 2 min read · 14 Jan 2024

Business

Sunil Grover on Persona, Comedy, and Character Nuance

Subha Verma engages actor Sunil Grover in an insightful dialogue on humour and public identity

@subhaverma · 2 min read · 6 Jan 2024

Business

Arif Mohammad Khan on Culture, Reform and Education

The Governor of Kerala examines Indian civilisation, institutional reform, and educational values in conversation with Subha Verma

@subhaverma · 3 min read · 9 Dec 2023

Business

Kiren Rijiju on Judiciary, Society, and Arunachal

A candid exploration of Indian governance, identity, and the significance of the frontier state.

@subhaverma · 2 min read · 2 Dec 2023

Business

Manish Malhotra on Consistency and Filmmaking

The celebrated designer explores his transition into film production and the work ethic behind his enduring brand.

@subhaverma · 4 min read · 14 Dec 2022