Business
Organizational Culture in SMEs Starts with Strategy
Luiz Scavarda lists three steps to align strategy, values, and practice in small and medium-sized enterprises.
Building an organizational culture is not just for large corporations. Speaking on Marketing - The Podcast, Luiz Scavarda explains how small and medium-sized enterprises can define their strategy and close the gap between desired values and everyday practice.
Luiz Scavarda, CEO & Partner at Human SA, explained that developing an organizational culture applies to companies of any size and maturity level during a conversation with Bruno Gimenes on Marketing - The Podcast. The episode also explores broader discussions around management and corporate leadership.
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Three steps to practical culture in SMEs
When asked whether cultural development is restricted to large corporations, Scavarda stated that the process benefits all businesses and outlined three clear steps for small and medium-sized enterprises. The starting point is establishing business direction: "the first step, culture is a consequence of strategy," he noted. Regardless of company size, strategy sets the direction and culture acts as the engine that sustains that goal.
The second step involves accurately mapping out the organization's guiding principles. Scavarda highlights the need to determine "what the desired cultural elements are," which includes clarifying the values, beliefs, and behaviors leadership expects to see in the team's daily work.
The third pillar focuses on practical follow-through to prevent disconnects between intent and reality. According to Scavarda, maintaining a living culture requires "ensuring they are effectively practiced, so you don't end up with a gap." By measuring and identifying any disconnect between stated ideals and daily routine, companies can make adjustments to "increase alignment between the lived culture and the desired or expected culture." In the video above, you can watch Scavarda's detailed breakdown of applying these fundamentals to everyday management.
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