Business

Conversational AI and the Evolution of Customer Experience

José Eduardo Ferreira explains Twilio's tech neutrality and how to integrate data with customer service channels.

@marketingthepodcast · 4 min read · 22 Oct 2026

Business

The Future of Out-of-Home and DOOH Media in Brazil

Luís Felipe Loli, CCO at We OOH, discusses data, programmatic OOH, retail media, and urban expansion across the sector.

@marketingthepodcast · 4 min read · 21 Oct 2026

Business

Revenue Architecture and the Modern CMO's Role

Juliana Frediano analyzes the alignment of marketing, sales, and CS, growth metrics, and AI positioning.

@marketingthepodcast · 6 min read · 20 Oct 2026

Business

How to Avoid Shadow Marketing in Brand Governance

Victor Dellorto, CEO of Deskfy, discusses the challenge of granting local autonomy without losing brand control.

@marketingthepodcast · 4 min read · 19 Oct 2026

Business

How Newe Seguros Unified Sales, Marketing, and Support

Marcos Vinicius Pereira explains the insurer's restructuring, its focus on surety bonds, and its broker strategy.

@marketingthepodcast · 5 min read · 15 Oct 2026

Business

What Works with AI in Marketing and the Risk of AI Slop

Luiz D’Elboux analyzes SaaS retention, data-driven automation, and the loss of authenticity on LinkedIn.

@marketingthepodcast · 4 min read · 12 Oct 2026

Business

'Media Is About Driving Business, Not the Channel,' Says Abud

Andreia Abud discusses artificial intelligence, analytics culture, marketing-sales alignment, and human-centric management.

@marketingthepodcast · 6 min read · 8 Oct 2026

Business

Aligning Marketing and Sales in B2B Tech

Félix Grivot breaks down how integrating SDRs, CRM, and ABM drives revenue expansion and demand generation.

@marketingthepodcast · 5 min read · 5 Oct 2026

Business

Media Credibility and New Ad Formats at CNN Brasil

Vanessa Gregoraci details branded content strategies, AI, and the governance between news and sales.

@marketingthepodcast · 4 min read · 3 Oct 2026

Business

Data Doesn't Lie, but It Doesn't Decide Alone

Marcos Malagris analyzes how consistency, broad appeal, and attention metrics drive brand effectiveness.

@marketingthepodcast · 4 min read · 28 Sep 2026

Business

How Camesa Drove Growth by Blending Data and Behavior

Richard Batista details customer reactivation, direct-to-consumer sales, and the textile company's international expansion.

@marketingthepodcast · 4 min read · 21 Sep 2026

Business

B2B Marketing Requires Process Before AI, Says Félix Grivot

Félix Grivot discusses sales and brand alignment, AI limitations, and data's impact on B2B.

@marketingthepodcast · 4 min read · 18 Sep 2026

Business

Smart Cameras and AI in Security: Vinicius Romano

Camerite's CEO details the shift from reactive video surveillance to predictive computer vision and tech franchise expansion.

@marketingthepodcast · 4 min read · 14 Sep 2026

Business

"Data Must Serve the Business," Says Laerte Finotelli

IBOPE product lead discusses attention metrics, Goodhart's law, and data governance in marketing and AI.

@marketingthepodcast · 4 min read · 14 Sep 2026

Business

The B2B Sales Delta: Marketing, Process, and Psychology

Daniel Rosa analyzes how human connection and structured methodology sustain complex enterprise sales negotiations.

@marketingthepodcast · 6 min read · 8 Sep 2026

Business

Anthroposophic Mentoring & Leadership with Paulo Ruivo

How seven-year biographical cycles and organizational threefoldness transform corporate management and workplace well-being.

@marketingthepodcast · 4 min read · 31 Aug 2026

Business

Go-to-Market: How to Grow Without Burning Cash

Bruna Pavani explains how to structure a value proposition, balance branding with performance, and align go-to-market strategy.

@marketingthepodcast · 4 min read · 24 Aug 2026

Business

How Afesu Combines Technical Training and Human Support

Sonia de Almeida discusses NGO governance, the three-pillar educational model, and corporate partnership opportunities.

@marketingthepodcast · 4 min read · 18 Aug 2026

Business

How Startups and Corporations Drive ROI Through Innovation

Paulo Silveira details acceleration frameworks, AI governance, and the role of communities in venture building.

@marketingthepodcast · 4 min read · 13 Aug 2026

Business

WhatsApp API Fees Require Process and Marketing Overhaul

Renato Abdo analyzes the impact of WhatsApp Business API pricing and the integration of branding, sales, and AI.

@marketingthepodcast · 4 min read · 10 Aug 2026