Sports
São Silvestre Opens Registration, Partners with Netshoes
Direct registration opens on Ticket Sports on the 30th, while the e-commerce retailer takes over official merchandise through 2028.
The São Silvestre International Road Race has announced the opening date for direct registration on Ticket Sports. In addition, the event revealed Netshoes as an official sponsor through 2028, taking charge of the official store and licensed merchandise.
The organizers of the São Silvestre International Road Race have announced the registration opening for its upcoming edition. The race for a spot in the traditional December 31 event begins on Wednesday the 30th at 10:00 a.m. Unlike major international races that rely on a lottery system, São Silvestre retains a first-come, first-served direct sales model: runners who log on first and complete their transaction secure their spot.
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Early registration on Ticket Sports
To save time at checkout, runners are advised to register their accounts in advance on Ticket Sports' new platform. Updating account details is essential even for athletes who already held an account on the previous system. Because traffic is typically heavy during the initial minutes, being logged into the updated platform helps avoid data validation delays.
Netshoes takes over official store and licensing through 2028
Behind the scenes, Netshoes secured its presence at the event through a three-year sponsorship agreement extending through 2028. The partnership with Fundação Cásper Líbero places the retailer across race communications and puts it in full charge of the official store and licensed product sales.
The brand's arrival is expected to enable exclusive apparel collections and year-round sales of official merchandise beyond the physical race expo. This strategy aligns the Brazilian event with top international marathons, allowing runners to purchase themed apparel and collectibles throughout the year.
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