361º Hosts Creators in China as Stemma China Debuts

China is no longer just a distant manufacturing hub; it has taken center stage in the road running market. Reinforcing this shift, Brazilian content creators traveled to the country at the invitation of 361º to get an up-close look at the brand's headquarters, manufacturing processes, and the performance running shoe technologies under development.

Following Daniel Krutman, it was Gustavo Maia from the Fôlego channel who visited the 361º facilities in China. The journalist gained behind-the-scenes access and showcased details of the production and development infrastructure, highlighting the technological complexity and strict secrecy surrounding the brand's industrial innovations.

Global Strategy and Stemma China

This closer tie between the Brazilian market and the Asian industry coincides with the launch of Stemma China, a new content branch within the Stemma ecosystem designed to provide in-depth analysis of brands, releases, and innovations emerging from the Asian running scene.

During the discussion on Radar Stemma—which also covered other topics across the running world—the panel raised questions about global distribution strategies and trade regulations, such as the China Plus One model. This approach decentralizes manufacturing through facilities in strategic hubs like Vietnam and Mexico, optimizing logistics and enabling models to reach international markets seamlessly.