Business
How Nostalgia and Screen-Free Fun Attract New Generations
Flávia Roma details how Bario Bar adapts its menu and games to connect different generations away from smartphones.
Shifting alcohol consumption habits and the desire to disconnect from screens are transforming hospitality strategies. Flávia Roma explains how Bario Bar bridges generational gaps through classic arcade nostalgia and real-world experiences.
In a conversation with Bruno Gimenes on Marketing - The Podcast, Flávia Roma, Marketing Manager at Grupo Bario Bar, discussed shifting beverage consumption habits, the intergenerational appeal of nostalgia, and the growing demand for hands-on, screen-free experiences. The full episode also covers her career path and the brand's ongoing expansion.
In the video above, Roma analyzes evolving consumer behavior across bars and eatertainment venues. A decline in alcohol consumption has prompted structural menu changes across adult-oriented venues. According to Roma, this shift extends well beyond younger demographics to encompass a broad segment of patrons.
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"This demographic profile has really shifted. We've even talked extensively about adding more exciting non-alcoholic drinks to our menu because consumer habits are genuinely changing across the board—not just for the younger generation, but for the general public," Roma says.
Nostalgia as an Intergenerational Bridge
The eatertainment strategy centered around arcade cabinets and retro games creates a shared space that brings parents and children together. While fond memories of the '80s and '90s draw adults who grew up in classic arcades, curiosity drives younger generations to discover vintage gaming titles.
"I try to emphasize nostalgia heavily, but in the sense that while you, Bruno, grew up with this, it actually comes from your parents' generation," Roma explains. She notes that pinball machines, iconic titles like Street Fighter and Pac-Man, and modern arcades—such as a 13-foot-tall Space Invaders cabinet—serve as compelling attractions across all age groups.
The setting fosters a gathering place that goes beyond the traditional bar model. "Your dad goes to enjoy it, you go to share that moment with your dad and have fun, and you bring your child to show them how cool screen-free entertainment is, how great your childhood was, and what you experienced back then," Roma says.
The Screen-Free Movement and Memory Making
With so much time spent on smartphones and digital devices, offering mechanical games and in-person competition emerges as an effective way to build meaningful bonds. Roma highlights her own experience taking her nieces to play duck races and arcade shooter games at the venue.
"I'm certain they will always remember going to Bario to play the duck game or the shooting game. That shared memory building is incredibly rewarding, and our guests resonate with that deeply," Roma notes regarding the value of shared experiences.
Although Bario Bar welcomes families and children looking for entertainment, Roma emphasizes the brand's core positioning as an adult-focused hospitality venue. "We are a bar; our primary focus is an adult audience. That is our core business: Bario is a bar. But we do welcome kids—in fact, a lot of kids come in—and that works well because we have the infrastructure to support it," she concludes.
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