Business
Demand Planning & Logistics: Brazil vs. Global Markets
Robson Esteves analyzes the link between S&OP and the circular economy, alongside infrastructure bottlenecks compared to other countries.
In an interview on Marketing - The Podcast, Robson Esteves explores how demand planning connects to reverse logistics. He compares Brazilian infrastructure with international markets and discusses post-consumer responsibility for imported goods.
In an interview on Marketing - The Podcast with Bruno Gimenes, ABREE President Robson Esteves discussed how his background in demand planning and market intelligence intersects with the challenges of the circular economy, drawing logistical parallels between Brazil and international markets. The episode also explores broader topics related to sustainability and industry regulations.
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From demand planning to waste reduction
The application of methodologies such as S&OP and CPFR across traditional industries aims to balance supply chains and mitigate losses caused by excess inventory. According to Esteves, this analytical supply chain discipline underpins sustainability-focused process management, preventing supply chain volatility from driving financial costs and raw material waste.
"Back then, we fought through these logistical processes simply to avoid waste. Today, we work to truly enable a circular economy, reduce our impact on natural resources, and raise public awareness," Esteves says.
International benchmarks versus Brazilian reality
Contrasting markets like Europe and the United States with Brazil, Esteves notes that smaller nations were able to consolidate recycling practices and consumer awareness much faster, driven in part by integrated transportation networks. In the video above, the conversation explores how Brazil's continental scale creates economic viability hurdles for transporting waste across state lines.
"You can't just compare us to Sweden, because Sweden is the size of one of our states—look at our scale," points out Esteves, emphasizing that foreign solutions must be calibrated to Brazil's domestic logistics infrastructure and freight costs.
The impact of Asian e-commerce on reverse logistics
The rise of international marketplaces and direct imports has driven up the volume of products entering the Brazilian consumer market. For Esteves, while linear delivery logistics have modernized, post-consumer extended producer responsibility for these goods must be enforced as strictly as it is for domestic brands.
"The environment being impacted is here, not in the Asian country where the equipment was manufactured. The footprint that waste leaves behind is right here," highlights Esteves, arguing that importers and digital platforms must actively participate in financing and building the collection infrastructure for electronics.
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