Sports
Velocità Turns 30 and Launches 9th Black Friday Run
The campaign offers up to 42% off based on kilometers run, syncing via Strava or Garmin Connect.
In celebration of its 30th anniversary, running retailer Velocità is hosting the 9th edition of the Black Friday Run. The initiative turns every kilometer run into a store discount and includes a Black Friday price match guarantee.
Running specialty store Velocità is celebrating 30 years in the Brazilian market, marking the milestone with the 9th edition of its traditional Black Friday Run. The announcement was highlighted in Radar Stemma's news roundup, which also covered the week's other top stories in track and field and road running.
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How the discount per kilometer works
The promotion's mechanics are straightforward and tailored directly to runners' routines: each kilometer logged outdoors translates to a 1% discount on store purchases, capped at a maximum 42% discount (the equivalent of a 42 km marathon). Participation requires an outdoor run adhering to the distance cap or a maximum duration of 5 hours.
To participate for free, runners must register on the campaign's official website and connect their Strava or Garmin Connect account to track their activity on the event date, scheduled for October 30. The retailer also offers a price guarantee: if an item purchased with the promo code drops in price during the official Black Friday sale (on November 27), the store will refund the difference.
Celebrations across the running community
Beyond the athletic and promotional activation, the retailer's three decades of business sparked widespread engagement across social media. Numerous coaches, athletes, and running creators—including Marcos Paulo Reis, Edu Suzuki, Valéria Mello, Cris Coelho, Sérgio Rocha, Rogério Barenco, Julio Dotti, and host Cado Santos—shared tributes congratulating the specialty chain on its milestone.
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