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NYC Marathon Celebrates 50 Years of Iconic Five-Borough Route

The Major gathers around 60,000 runners, generates $700 million, and features activations from Volvo, Delta, and Puma.

The New York City Marathon celebrates 50 years of its five-borough route with 60,000 runners at the starting line. The event brings together top elite contenders and widespread brand activations across the city.

The New York City Marathon returns for another edition, bringing together approximately 60,000 participants and marking the 50th anniversary of the course traversing the city's five boroughs. Before starting on Staten Island and winding through New York neighborhoods, the original route consisted of four 10-kilometer loops inside Central Park. According to New York Road Runners (NYRR), the event organizer, the estimated economic impact of the marathon is nearly $700 million for the local economy.

In the elite division, top contenders headline the battle for the titles. Defending champions Benson Kipruto and Hellen Obiri return to defend their crowns against rivals such as Geoffrey Kamworor, Conner Mantz, Sheila Chepkirui, and Gotytom Gebreslase. In Brasília time, the women's elite starts at 10:35 a.m., while the men's elite departs at 11:05 a.m., with official broadcasts on ESPN and Disney+.

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Special initiatives and activations across the city

Activity surrounding the Major extends far beyond the 26.2 miles of pavement, featuring more than 114 exhibitors at the official Expo and citywide perks. Among this year's initiatives, Volvo is presenting a dedicated broadcast exclusively focused on the final finishers, highlighting the stories of runners crossing the finish line.

Partner brands have also arranged logistical support and interactive challenges for the public. Delta is providing special welcomes at JFK and LaGuardia airports, offering cheer signs for supporters and priority boarding for marathoners heading home. Meanwhile, Puma set up the Nitro Lab at Sports Square (Pier 16), challenging runners to complete 1 km under 4 minutes on a treadmill to win the Fast-R Nitro Elite 3 model, bringing the mobile activation to the streets on race Sunday.

NYC Marathon Celebrates 50 Years of Iconic Five-Borough Route
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