Sports
Adidas Debuts Hyper Boost in Brazil and Hits the Road
Featuring the Edge and Run models, the brand introduces Hyper Boost Pro foam alongside a traveling activation with the Hyper Truck.
Adidas expanded its running lineup in Brazil with the launch of the Hyper Boost Edge and Hyper Boost Run. To connect these models with runners, the brand is taking the Hyper Truck on tour across six cities.
Adidas has expanded its running footprint in the Brazilian market with the arrival of two new additions to the Hyper Boost family: the Hyper Boost Edge and the Hyper Boost Run. Both feature the new Hyper Boost Pro cushioning technology, offering midsole constructions and profiles designed for different training routines.
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Edge and Run: Lineup Focus and Pricing
The Hyper Boost Edge is positioned in the non-plated super trainer category with a suggested retail price of R$ 1,799.99. The model focuses on high cushioning and energy return for long runs and varied workouts. Meanwhile, the Hyper Boost Run, designed for daily training and everyday versatility, is priced at R$ 1,299.99.
Hyper Truck Tour Across Six Cities
To promote the new lineup among the running community, the brand has hit the road with the Hyper Truck project. The mobile setup will host workouts and trial sessions with the new foam across six cities: São Paulo, Rio de Janeiro, Belo Horizonte, Feira de Santana, Salvador, and Fortaleza.
Modern Aesthetics and the Evolution of the Boost Platform
Beyond technical cushioning specs, the models reflect Adidas's focus on versatile design, seamlessly transitioning from training pavement to casual post-run wear. For seasoned runners who witnessed the rise of classics like Ultra Boost, Solar Boost, and Supernova Glide, the Hyper Boost lineup represents a new chapter in the evolution of the brand's foams.
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