Who Is Juliana Rosso Frediano, CMO at First Answer
With nearly two decades in the industry, the executive reflects on her career journey, personal routine, and commitment to lifelong learning.
Juliana Rosso Frediano shared insights into her personal and professional journey on Marketing - The Podcast. The CMO of First Answer reflected on starting her career at Serasa, embracing fitness habits, and the vital need for continuous learning in marketing.
Juliana Rosso Frediano, CMO at First Answer, spoke with Bruno Gimenes on Marketing - The Podcast about her personal background, daily habits, and the start of her marketing career. The full episode also explores topics related to growth strategies and business management.
In the video above, the conversation kicks off with a lighthearted discussion about nostalgic memories and how classic childhood products, like cereals and cookies, have evolved in flavor, comparing vintage consumer experiences with modern market perceptions.
Career journey and beginnings at Serasa
Frediano is a 41-year-old São Paulo native, married, and mother to Maria Fernanda. Summarizing her path, she noted: "I'm passionate about what I do; I've been working in marketing for nearly 20 years."
Her corporate career began at Serasa, where she worked as a product manager. Frediano reflected on the company's evolution over time: "Serasa became a major datatech, right? Today it's a true love brand—people genuinely love working there."
Personal habits, fitness, and daily routine
Beyond her executive duties, Frediano detailed a recent lifestyle transformation. "Two years ago, I discovered physical exercise, so today I swim, cycle, and lift weights. I've become someone I'm proud of," she shared.
Outside of work, Frediano enjoys gastronomy, wine, and travel, highlighting Ilhabela as her favorite destination for long-term relaxation.
Continuous learning in marketing
Discussing the rapid pace of change across communication and business, Frediano stressed the necessity of ongoing study for industry professionals: "Things move so fast that we can't afford not knowing the latest social network, new technology, or trend. We have to stay tuned into everything, if only to understand what we need to do and which trends to jump on or skip."
To catch the full conversation and the opening discussion on business and marketing, watch the video above.