Pythagorean Numerology as a Marketing Management Tool

Josiele Saugo, marketing coordinator at HiGestor, spoke with Bruno Gimenes on Marketing - The Podcast about her career journey and the connection between curiosity, self-knowledge, and leadership. An advertising professional from Rio Grande do Sul with a background in the technology sector and team leadership, Saugo pursued training in Pythagorean numerology during the pandemic lockdown. The full episode also covers niche B2B marketing strategies and the creative economy.

In the video above, Saugo details how exploring multiple disciplines guided her evolution in communications. "I'm from Rio Grande do Sul, and I've always been communicative and curious. I think that's what led me to become an advertising professional, marketing coordinator, and team manager," Saugo explains. In her view, education and the search for fresh perspectives unlock creativity and foster a deeper understanding of the collective.

Pattern recognition and active listening

The decision to study Pythagorean numerology began as a tool for self-discovery that ultimately had a direct impact on her corporate routine. Saugo points out that identifying patterns converges directly with marketing and interpersonal relationships: "I use it as a tool to investigate and recognize patterns, which is something we do constantly in marketing. When applied to people management and leadership, it fosters active listening and a more human perspective, because at the end of the day, everything is about people, especially in marketing."

Reflecting on discussions from the CMO Summit, Saugo emphasizes that marketing leadership requires balancing organizational goals with human connections. "The CMO's role is to connect people and strategies so that we deliver positive, constructive value for both the business and society," Saugo notes, asserting that a deeper understanding of people enhances business outcomes.