The Future of House of Pace and Voturuna Park in Endurance
JP Perpétuo and Rodolfo Morais outline physical expansion plans, proprietary trail races, and tech integration.
At the helm of House of Pace and Voturuna Park, JP Perpétuo and Rodolfo Morais are charting the next steps for their businesses. Their strategy blends physical infrastructure, new trail running races, and technology as the connective tissue for the endurance ecosystem.
In Brazil's endurance sports ecosystem, integration among brands, athletes, running clubs, and dedicated training hubs remains fragmented. For JP Perpétuo and Rodolfo Morais, founders of House of Pace (HOP) and managers of Voturuna Park, the market's major opportunity lies precisely in filling these gaps by providing physical, digital, and technological infrastructure.
An Ecosystem Vision and Market Glue
According to JP Perpétuo, HOP and Voturuna aim to solve the lack of connection that still affects different facets of running and endurance sports. Apparel and nutrition brands, coaching groups, and content creators often operate without an integrated structure. The duo's approach combines media services, physical products co-created with the community, and digital solutions under a unified business thesis.
HOP's differentiation also stems from how deeply the community is involved in decision-making. Instead of relying on standardized formats like conventional shakeout runs, the initiative focuses on products co-created with runners themselves, who actively vote on designs and merchandise drops.
Plans for Voturuna Park Through 2027
Overseeing operations at Voturuna Park along the Estrada dos Romeiros region, Rodolfo Morais explains that the goal for 2027 is to expand weekend visitor capacity while unlocking weekday foot traffic. The strategy includes hosting school field trips and corporate events, which already saw high demand toward the end of the year.
On the sporting calendar, the plan is to establish proprietary trail running races that break away from conventional formats. Driven by the sport's rapid growth on the trails, the goal is to host flagship events and innovative race formats at the park, capitalizing on the region's unique topography.
Physical expansion will not stop at the current venue. The partners' long-term objective is to replicate Voturuna's physical infrastructure model in other strategic sporting hubs, adapting to the specific real estate and logistical dynamics of each region.
Reverse Engineering: Community Before Software
In a market where software development and artificial intelligence have become widely accessible, JP and Rodolfo chose to first establish a defensive moat through physical presence and community authority. With that established go-to-market foundation, the team tests and iterates technological products alongside active users.
This close proximity to endurance athletes prompted key refinements to their product thesis. Originally designed to aggregate massive volumes of biosensor data across various devices, the platform was recalibrated after realizing runners favored a streamlined experience focused on real-world practice over data overload. Behind the scenes, daily operations already leverage automations and AI agents to streamline internal workflows and onboard new brand partnerships.