Jan Frodeno to Visit Brazil for Exclusive Camp and Keynotes
A partnership with Thiago Vinhal will bring the three-time Ironman World Champion for an exclusive camp and talks on longevity and business.
Multi-champion Jan Frodeno will visit Brazil for a four-to-five-day trip in upstate São Paulo. The itinerary features an exclusive experience camp and keynote talks focused on high performance, athletic longevity, and entrepreneurship.
Considered one of the greatest names in the history of sports—often referred to as the Roger Federer of triathlon—Germany's Jan Frodeno is confirmed to visit Brazil. The initiative is being organized by JP Perpétuo and Rodolfo Morais in partnership with professional triathlete Thiago Vinhal and investor Guilherme Ávila, aiming to connect the global legend with Brazil's thriving endurance ecosystem.
Frodeno's trip to the country is scheduled to last four to five days and will feature a multifaceted agenda. The itinerary includes an exclusive experience camp at a gated community in upstate São Paulo and a series of key talks tailored to the corporate sector and sports leadership.
Longevity, business, and high performance
The focus of Frodeno's visit extends beyond training sessions and triathlon biomechanics. The presentations aim to explore the pillars of athletic longevity and transitioning into business. Frodeno remained at the absolute pinnacle for decades, claiming Olympic gold and multiple Ironman World Championship titles. Even after his recent professional retirement, he clocked a 2:23 at the Berlin Marathon, all while balancing family life and launching his own business ventures, including his eyewear brand.
The project seeks to meet strong demand from the Brazilian public, which holds substantial representation on the international endurance scene. The massive presence of amateur athletes from Brazil at major global races—forming one of the largest delegations at events like Ironman 70.3 Nice and the Berlin Marathon itself—has caught the eye of global stars looking to forge closer ties with the country's community.
In addition to the private gathering for business executives and participants at the closed camp, organizers also plan open sessions so the wider triathlon community can engage with the champion's presence in Brazil.