Inside Voturuna Life Park: A Safe Endurance Hub
House of Pace and Stemma explore joint projects and spotlight the park as a safe hub for endurance training.
During a conversation at Stemma, the founders of House of Pace and Voturuna Life Park outlined joint content plans for major races and invited athletes to explore the park's facilities, located 40 minutes from São Paulo.
The partnership between specialized content production and training ecosystems has opened the door for new collaborations between Stemma and the minds behind House of Pace (HOP) and Voturuna Life Park. The initiative ranges from special shoots in scenic settings—such as the park's viewpoint—to integrated coverage of amateur athletes' journeys toward major international running and triathlon events.
Content and journeys in endurance
HOP's content creation has centered on capturing complete preparation journeys, such as the Road to Nice project, which generated striking photo and video assets alongside strong organic engagement. The goal is to expand this coverage to challenges such as marathons and endurance events in Boston and Chattanooga, joining media forces to highlight emerging trends and authentic figures in the sport, including seasoned professional athletes who maintain a low profile off social media.
Infrastructure and safety at Voturuna Life Park
Located about 40 minutes from São Paulo, Voturuna Life Park positions itself as an ideal venue for both trail running newcomers and athletes seeking a controlled, secure environment to train. Because it is a private property, the venue offers well-marked and monitored trails, eliminating the common fear of getting lost on open trails.
This emphasis on safety was specifically designed to support female athletes, who often face barriers and safety concerns in public training spaces. As part of this commitment, recent renovations prioritized the women's wing, providing spacious locker rooms equipped with premium showers, hair dryers, and upscale amenities.
Full support for training clubs
Beyond individual athletes, Voturuna provides structured programs for trail running, cycling, and triathlon coaching groups. The infrastructure includes dedicated areas and tracks for transition training (T2), on-site nutritional supplementation, and commercial perks, such as discounts and cashback systems that allow teams to bring their athletes to train with complete support.