Sports
Olympikus Corre Pace, 10K Tribuna, and Ironman Rules
News roundup covers the Brazilian supershoe, Santos registration record, industry trends, and World Marathon Majors.
Catch up on the latest running news, from the launch of the Olympikus Corre Pace and the Corre do Amanhã project to the lightning-fast 10K Tribuna registrations. Discover key updates on Ironman equipment rules, market trends, and international marathons.
Olympikus Corre Pace and the era of Brazilian supershoes
Olympikus made waves in the footwear industry by unveiling the Corre Pace, its first carbon-plated racing shoe fully developed and manufactured in Brazil. Conceived as a concept model at Vulcabras's development center in Parobé, Rio Grande do Sul, the shoe required 18 months of research and 35 prototypes to reach its final iteration. Weighing just 140 grams (approx. 4.9 oz) in size 40 EU (US men's 7.5), the model debuts in a limited initial run of 1,500 numbered pairs, retailing at R$ 1,999.
The Corre Pace features a 100% supercritical Pebax midsole crafted through a non-compression milling process, an aggressive rocker geometry, and an ultra-thin translucent upper. Designed strictly for race day with an estimated lifespan of 200 to 250 km (124 to 155 miles), the launch elevates the Brazilian brand into the global high-performance arena, positioned above its commercial super-shoe line like the Corre Supra.
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Corre do Amanhã project invests in grassroots athletics
Alongside the new racing shoe, Olympikus announced the launch of Corre do Amanhã, a grassroots initiative created in partnership with the Instituto Vanderlei Cordeiro de Lima (IVCL) and spearheaded by Olympic coach Ricardo D'Angelo. The project has an initial contract through 2030 to offer comprehensive support to young runners aged 18 to 23.
The program covers housing, meals, monthly financial stipends, a multidisciplinary staff of nutritionists and physical therapists, high-performance athletic gear, and participation in training camps and national circuit races, building a solid foundation to nurture future generations of elite athletes.
Tokyo Marathon kicks off the World Marathon Majors
The Tokyo Marathon officially opens the 2026 World Marathon Majors season this weekend, welcoming roughly 39,000 participants to Japan. The race gets underway on Saturday night in Brasília time (Sunday morning local time in Tokyo).
Beyond a significant Brazilian contingent pursuing the Six Star medal, the event follows an Expo run without the apparel shortages seen in previous editions, reinforcing the organizational precision of a fast course where records were set in 2024.
Columbia takes over naming rights for the Indomit circuit
In the trail running scene, Columbia Brasil confirmed its title sponsorship and naming rights for the Indomit circuit this season. The outdoor brand will be active across all events with brand experiences, gear testing, and appearances by its athlete roster.
The calendar includes the Indomit Pedra do Baú, held March 26–28 in São Bento do Sapucaí, São Paulo, featuring distances up to 80 km, as well as the renowned Indomit Bombinhas, scheduled for October in Santa Catarina.
10K Tribuna sells out 24,000 spots in 39 minutes
Registration for the 40th edition of the 10K Tribuna in Santos set an extraordinary speed record: all 24,000 entries sold out in just 39 minutes. Slated for May 17, the race reaffirms its standing as Brazil's most competitive and popular 10K, drawing runners aiming for personal bests thanks to its predominantly flat, coastal course.
Running industry trends for 2026
An analysis published by WebRun in partnership with Milk outlined key shifts in the running landscape. Technical race organization has become a baseline expectation; competitive advantage now hinges on building cultural relevance, fostering community, and delivering an end-to-end event experience, from pre-race rituals to post-workout meetups.
The study also highlights running's power as a social connector, rapid growth in events beyond the traditional Rio-São Paulo axis, and the economic strength of the 35-to-50 demographic, which continues to be the primary consumer base for footwear, travel, and race registrations across Brazil.
Majors turned into 18k gold jewelry by Lucian
Lucian Joias unveiled its signature Beyond Wishes collection, developed in collaboration with marathoner and content creator Alana Ciccone. The line captures the journey of the six World Marathon Majors in 18-karat gold pieces, featuring the Tokyo ring, Boston pendant, and New York earrings, expanding the brand's portfolio as the official jewelry licensee for Ironman in Brazil.
European Marathon Classics debuts as a new circuit
In international long-distance running, organizers introduced the European Marathon Classics, a continental series bringing together the marathons of Rome, London, Madrid, Copenhagen, Warsaw, and Lisbon. The series features retroactive validation of previous race results to help participants earn the circuit's commemorative medal.
Oscars red carpet at the Los Angeles Marathon
The Los Angeles Marathon announced a Hollywood-inspired experience for its 26,000 runners: partnering with the Academy of Motion Picture Arts and Sciences, the race will feature an official red carpet at mile 11 in front of the Dolby Theatre, just one week before the Oscars ceremony.
Ironman equipment rules: smart glasses and shoes over 40 mm
Ironman updated its race regulations with strict equipment guidelines. Smart glasses with built-in cameras or audio streaming capabilities—such as Oakley Meta—are barred from competition for safety, sports integrity, and headphone-ban compliance.
Footwear restrictions remain equally stringent: running shoes with a stack height exceeding 40 mm (such as the Mizuno Neo Vista or Asics Superblast) are prohibited in official franchise races, requiring triathletes to carefully review their shoe choices for the run leg.
Raquel Castanharo's book debunks running myths
Physical therapist Raquel Castanharo released her book Este livro não é só sobre corrida (This Book Is Not Just About Running). The work challenges widespread sport assumptions, arguing that footwear alone does not prevent injuries, that no single ideal footstrike exists, and that many recovery tools provide largely subjective benefits.
Mizuno's Hyper Warp Challenge gathers athletes
Closing out the week's sporting events, Mizuno hosted the Hyper Warp Challenge, an exclusive gathering for athletes and special guests centered on speed and performance testing for the Japanese brand's latest performance lineup.
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