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Olympikus Corre 5 Launch, Brasil Gigante & Running News
Discover details on Olympikus's new lineup, the national marathon circuit, race insights, and industry updates.
Radar Stemma highlights the launch of the Olympikus Corre 5, the new Circuito Brasil Gigante, and updates from the São Paulo, Paris, and Rio marathons. Here is your comprehensive weekly overview of the road running world.
Olympikus Introduces Corre 5, Corre Vento 3, and Corre Trilha 3
Olympikus brought together approximately 300 guests at the Sambódromo do Anhembi in São Paulo to officially unveil the Corre 5. Continuing the most popular shoe lineup among Brazilian runners on Strava, the model introduces key technical upgrades: a midsole compound blending EVA and Pebax to balance cushioning with energy return, a softer Oxitec 2.0 upper, and an Ultra X outsole engineered for enhanced durability and traction with a more abrasive profile.
Beyond the flagship daily trainer, the brand also expanded the family with the Corre Vento 3 and the Corre Trilha 3—the latter featuring a Vibram outsole and a midsole profile designed to deliver road-shoe comfort across uneven terrain. During the technical briefing, executives highlighted the commitment to keeping the Corre 5 accessible and true to its category identity, preserving democratic pricing without cannibalizing higher-rebound performance models like the Corre Turbo.
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Circuito Brasil Gigante: Brazil's Own Marathon Majors
The Circuito Brasil Gigante was officially launched, an initiative spearheaded by journalist Sérgio Rocha (Corrida no Ar / Road Runners / Runners Hub) aimed at encouraging marathoners to travel across the country. The project brings together eight 42K races holding the CBAt gold seal: the São Paulo, Paraná International, Porto Alegre, Campo Grande, João Pessoa (August edition), Floripa, Salvador, and Aracaju marathons.
Athletes who complete all eight races will earn a special commemorative medal. The qualification applies strictly to the full 42.195 km distance and includes retroactive finishes starting from the year each event earned the federation's gold label, with no time limit to complete the circuit. Registration and progress tracking are managed through the project's official website.
Double Boston: 84 km on the World's Most Storied Course
In the United States, a group of seven runners from Massachusetts's Trail Animals Running Club drew widespread attention with the Double Boston challenge. The feat involved starting at the Boylston Street finish line at 3:00 a.m., running the 42 km route in reverse to Hopkinton while tackling the Newton Hills and Heartbreak Hill right at the start, completing a brief transition, and then lining up for the official race to finish the standard marathon—totaling 84.4 km.
The effort was supported and sponsored by Mont Coast, an emerging footwear brand based in Hong Kong, which set up a recovery house for the athletes between the two legs.
30th São Paulo Marathon Brings Elite Field to Ibirapuera
The São Paulo International Marathon reaches its 30th edition with the start and finish lines set near Ibirapuera Park. The event holds a World Athletics label and offers age-group ranking points for the Abbott World Marathon Majors. The men's elite field includes prominent competitors like Ederson Vilela and Frank Caldeira, while the women's race pits Brazil's Juliana Pereira against a formidable pack of African contenders.
The event features 42K, 21K, 10K, and 5K distances, with live coverage streamed across the Yescom and Olympikus YouTube channels, alongside broadcasts on BandSports and Bandplay. The official expo hosted brand activations and an appearance by Olympic medalist Vanderlei Cordeiro de Lima.
Paris Marathon Implements Sustainable Hydration Rules
Also on the weekend's international calendar, the Paris Marathon drew over 50,000 participants through the streets of the French capital. Cemented as the largest marathon outside the World Marathon Majors, the race has pursued sustainability and carbon-neutrality targets by overhauling its hydration logistics.
Organizers encouraged runners to carry their own bottles and hydration packs for refills along the course, reserving traditional disposable cup stations exclusively for the sub-2:50 pace group and the professional elite field—an approach borrowed from trail and ultra running.
Rio Marathon Releases Remaining Entry Slots
Organizers of the Rio Marathon announced the release of an extra batch of remaining race bibs for the 21K, 42K, and the Cidade Maravilhosa Challenge. The spots opened up from unpaid registrations following the lottery system implemented for the 2026 edition, with entries sold directly on a first-come, first-served basis.
The Rio event is scheduled for the Corpus Christi holiday weekend and spans four days: a 5K on Thursday, a 10K on Friday, the half marathon on Saturday, and the 42K marathon on Sunday, starting at Aterro do Flamengo.
Abraceo's Safe Running Campaign Emphasizes Preventive Health
To mark World Health Day, the Brazilian Association of Street Race and Outdoor Sports Organizers (Abraceo), in partnership with the CBAt and the Brazilian Society of Cardiology (SBC), launched the Corrida Segura (Safe Running) campaign. The initiative aims to raise awareness among organizers and runners regarding the critical need for up-to-date medical exams and cardiac evaluations, including cardiopulmonary exercise testing.
Discussions surrounding race safety highlight both the runner's personal responsibility in monitoring physical readiness and potential incentives, such as registration discounts for submitting valid medical clearances or community health screening drives across major cities.
Special Collab: Mizuno Unveils Neo Aura MPR 35th Anniversary Edition
Mizuno revealed a special edition of the Neo Aura celebrating the 35th anniversary of the MPR running consultancy, led by coach Marcos Paulo Reis. Developed and manufactured in Brazil as part of the Japanese brand's updated product line, the shoe was launched during an event at the Velocità store in Moema, reinforcing the strategy of custom releases for established running communities.
361° Secures Technical Sponsorship of Z-Track Consultancy
Chinese sports brand 361° signed a technical sponsorship deal with São Paulo-based running consultancy Z-Track, headed by coach Zeca Fernando. The partnership reflects a broader strategy by Asian athletic brands to expand their presence in the Brazilian running market through direct engagement with head coaches, elite squads, and specialized marathon and ultramarathon groups.
Oakley Global CEO Discusses Brand Purpose and Authentic Sport Connections
In an interview with O Estado de S. Paulo, Oakley's Brazilian-born global CEO, Caio Amato, emphasized that sports brands must prioritize genuine human connection and brand purpose over chasing short-lived trends or signing influencers purely for reach. This perspective reinforces the brand's approach to sports marketing, uniting functional technology with authentic athletic expression.
Runcations: The Steady Rise of Running-Focused Travel
Traveling specifically for races and training camps—a trend known as runcations—continues its worldwide surge. Strava data revealed a 59% jump in running club creation and membership in 2024, while global hospitality groups like Accor reported a 50% increase in accommodation searches tied to fitness and athletic events.
To capture this booming demand, the hospitality sector is adapting with tailored amenities for marathoners, including early-morning race-day breakfasts, late post-race checkouts, and curated guides detailing local running routes.
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