Business
"Rejection Is Part of Daily Life," Says Rodolfo Araújo
MOVI's commercial director reflects on sales rejection and draws parallels with professional sports.
Rejection is a recurring part of the sales routine and hiring processes. In an interview on Marketing - The Podcast, Rodolfo Thomé Araújo breaks down the importance of resilience in handling 'no' and preserving future opportunities.
Rodolfo Thomé Araújo, commercial director at MOVI, spoke in an interview with Bruno Gimenes on Marketing - The Podcast about the role of resilience and how to handle rejection in sales and early career development. The discussion was part of a broader conversation on out-of-home advertising and the media landscape.
In the video above, Araújo explains that hearing "no" is an expected pattern in any business career. "Look, over my 27-year career I've learned that you get far more nos than yeses, right?" notes Araújo, illustrating that persistence dictates long-term results.
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Rejection as a Routine and the Sports Analogy
To demonstrate that absolute loss totals do not define failure, Araújo turns to professional basketball. "Michael Jordan played 15 seasons, and if you look at it, he only won six. So you might say, 'Wow, he's a failure,' but he actually won six championships. LeBron James played 23 and won four," he states.
According to Araújo, this same proportion holds true in corporate life. "In our lives and careers, hearing 'no' is routine, especially when we talk about sales. So this happens very consistently," he emphasizes.
Resilience and Timing Opportunities
Addressing the soft skills needed to handle client refusal, Araújo stresses that an individual rejection often merely reflects the buyer's current timing rather than a permanent mismatch with the offering.
"Dealing with 'no' comes down to soft skills—being resilient and understanding that at that specific moment, the client might already have another solution for your product or service. But if you give up at the first 'no,' you risk missing opportunities where your product or service could be effective two or three months down the line," explains Araújo.
This logic also extends to hiring processes. For Araújo, a job interview rejection does not diminish a professional's worth, often serving instead to guide them toward a better-suited role. "Rejection is part of our daily routine, and my message here is: be resilient," he concludes.
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