Business
From Research to OOH Media: Rodolfo Araújo's Journey
With 27 years in advertising, MOVI's commercial director details his transition from planning to sales.
Rodolfo Araújo shares his 27-year professional journey in advertising. With a background in market research and planning, Araújo explains his shift to sales and his current role in the OOH sector.
Rodolfo Thomé Araújo, commercial director at MOVI, detailed the milestones of his 27-year career in advertising during a conversation with Bruno Gimenes on Marketing - The Podcast. Araújo reflected on how combining data analysis, planning, and sales expertise shaped his leadership in the out-of-home media sector.
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From research roots to commercial sales
Hailing from the far south of São Paulo, Araújo built a solid foundation in data analysis and consumer behavior before stepping into direct negotiations with agencies and advertisers. That analytical background served as the cornerstone for subsequent stages of his career, as detailed in the video above.
"I had the opportunity to work at market research institutes, and after more than a decade at research firms, I transitioned into media and kept evolving. My foundation is research, then planning, and after some time in the market, commercial planning, followed by sales," Araújo said, reflecting on his career transition.
Integrating digital and OOH at MOVI
After holding commercial roles across various out-of-home media companies, Araújo accumulated 20 years of specialized OOH experience. Late last year, he was invited to lead MOVI's commercial division, combining the founder's adtech vision with hands-on expertise in urban physical media.
For Araújo, the operation's goal is to bridge data and relevance: "Today, our challenge is to deliver the best solutions to agencies and advertisers to connect with their audiences, bringing meaningful brand context." The full podcast episode also explores other topics related to the OOH ecosystem and sales strategy.
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