Business
From Engineering to Marketing: Seiji Morita's Journey
The founder of Agência Omamori details his career transition, life outside work, and perspective on the next generation of leaders.
Seiji Morita discusses his transition from engineering to digital marketing and founding his own agency. He shares insights into his daily routine, side ventures, and intergenerational workplace collaboration.
Seiji Morita, founder of Agência Omamori, discussed his career transition and professional journey in a conversation with Bruno Gimenes on Marketing - The Podcast. Focusing on his background, Morita explained how he transitioned from a technical field to account and performance management before launching his own business. The episode also touched on the use of artificial intelligence in agency operations.
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Transition from engineering to marketing
Before carving out his space in the digital industry, Morita began his studies outside communications. "I got into marketing after a long journey in other sectors. Eventually, I left engineering and went into marketing," he shares. He worked at a boutique agency before founding Omamori, while also serving as head of expansion for a cosmetics brand.
In the video above, Morita and Bruno discuss how this diverse background shaped his approach to agency processes and operations.
Cultural roots, sports, and generational exchange
Originally from São Bernardo and closely tied to the Japanese-Brazilian community, Morita remains passionate about amateur sports. "I found a huge passion in the world of softball," he explains, highlighting his participation in a team based in São Paulo. Outside the corporate sphere, he also develops joint ventures in the beauty and cosmetics market with his partner.
At 27, Morita represents a new wave of executives managing marketing operations by pairing modern technologies with classic execution models. Bruno points out that the friction often seen between senior professionals and emerging leaders fades when methodical veteran experience meets the agility of younger managers.
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