Sports
Karina Barcellos: Staying Grounded in Corporate Life
The sports marketing professional opens up about the challenges of life in São Paulo and the daily anchors that keep her grounded.
Working with major brands and traveling often can look like pure glamour from the outside. Karina Barcellos explains how reading, running, jiu-jitsu, and simple weekend getaways help preserve her authenticity amidst the fast pace of São Paulo.
The sports corporate world and working with major brands often project an image of pure glamour: exclusive events, frequent travel, and eye-catching opportunities. Behind the scenes, however, the real daily routine of living in São Paulo is chaotic, demanding, and full of contrasts.
For Karina Barcellos, who works in sports marketing, staying authentic means acknowledging that everyday life is neither perfect nor magical. Daily train commutes, biking to workouts, and routine grocery trips are all part of daily life, defying the notion of a lifestyle shielded from ordinary discomforts.
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Daily anchors: workouts and reading
To avoid getting lost in the relentless pace of São Paulo, Karina relies on non-negotiable rituals, even when her schedule gets tight. Reading time is one of these crucial pauses—a solitary space dedicated entirely to her book of choice.
Physical activity plays another central role in staying grounded. A dedicated weightlifter and runner, she recently added jiu-jitsu to her routine. According to Karina, working out offers an essential moment of direct mind-body connection. Despite inevitable schedule disruptions and busy periods away from training, returning to movement is always a priority for the well-being it brings.
Slowing down and reconnecting with simplicity
The quest for balance also extends into her downtime. Escaping the urban grind to walk barefoot in the countryside, swim in a river, head down to the beach in Santos, or simply hang out with friends forms the foundation for recharging her energy. For Karina, preserving her essence doesn't rely on magic formulas, but on nurturing subtle gestures and genuine moments of pause.
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