Fabiana Ferreira: The Voice of Trail Running Finish Lines
Sidney Togumi hosts Fabi Ferreira on Stemma Na Trilha to revisit 15 years of stories, behind-the-scenes moments, and emotion in sports.
Known as the premier voice at Brazilian trail running finish lines, Fabiana Ferreira shares behind-the-scenes insights, challenges, and career milestones. In conversation with Sidney Togumi on Stemma Na Trilha, she explores the human connection that turns every race into an unforgettable experience.
In episode #23 of Stemma Na Trilha, Sidney Togumi welcomes Fabiana Ferreira, fondly known as Fabi Ferreira, the announcer who became the official voice of major trail running finish lines in Brazil. In a candid conversation filled with memories, Fabi reflects on her athletic journey, the behind-the-scenes dynamics of iconic events, and the deep emotional resonance of her work with athletes.
Who is Fabiana Ferreira
A journalist and physical educator by training, Fabiana balances multiple passions and professional roles. Beyond holding the microphone at outdoor races and social events, Fabi teaches beach tennis to children, competes in cycling, and is a devoted mother and grandmother, managing a demanding routine centered on physical wellness and disciplined rest.
Friendship and stories from adventure racing
The long-standing partnership between Sidney Togumi and Fabiana began in the early 2000s while competing in 24-hour adventure races in Peruíbe. Through setbacks and laughter, their bond deepened when Fabi served as Togumi's support crew during the Bertioga-Maresias race, cycling 75 km alongside the runner.
An unexpected start in sports announcing
Fabi took the microphone for the first time in 2010 in Ubatuba, stepping in completely impromptu to cover for the last-minute absence of the official announcer. Her natural delivery, empathy, and firsthand sports experience immediately opened doors to premier circuits such as Pedal Cup, Adventure Camp, and KTR, launching a solid 15-year career in the field.
A packed schedule and a deep bond with athletes
With an average of only one free weekend per month, Fabiana manages a demanding schedule of frequent travel and minimal sleep during race weekends. This dedication has fostered strong ties with the athletic community: runners from across the country look forward specifically to her presence at the finish line to complete their journeys to her words.
Event prep and the importance of runner names
Her pre-race routine includes vocal care, hydration, and strictly banking sleep ahead of grueling 30-plus-hour shifts. Fabi also highlights how essential it is for race organizers to print legible runner names on bibs, enabling warm, personalized greetings as participants cross the line.
Event production and signature catchphrases
Beyond requiring quality sound systems and logistical support for announcers, Fabi's stage presence has given rise to celebrated catchphrases like "é ultra!" and "é finisher!". These expressions have become cornerstones of her vocal identity, respected by organizers and celebrated by competitors alike.
Inspirational messaging at start and finish lines
Drawing inspiration from philosophy, stoicism, and spirituality, Fabiana crafts thoughtful reflections for race starts, helping runners disconnect from daily distractions and focus on the challenge ahead. At finish lines, her supportive presence extends even to athletes who did not finish (DNF), offering comfort and recognition for their determination.
Her mother's passing during La Misión Brasil
In one of the episode's most poignant moments, Fabi recounts receiving news of her mother's passing while announcing at La Misión Brasil. Encouraged by her family and driven by her commitment to the athletes awaiting her voice after spending hours on the mountain, she chose to return to the arena and continue announcing until the final participant crossed the line.
Stories of resilience and healing in the mountains
The announcer describes how mountains serve as places of healing and renewal after personal loss, citing a couple's silver wedding anniversary celebration at the summit of Quartzito and spontaneous stories of triumph shared by participants behind the scenes.
Post-race atmosphere, kids' races, and lighthearted moments
The post-race atmosphere brings whole families together and showcases the rise of youth races, where hundreds of children experience sports from an early age. Fabi also shares cheerful behind-the-scenes memories, from hosting karaoke sessions to leading impromptu street-party sound trucks to energize the crowd.
Selecting events and announcing formats
Focusing on organizers and disciplines where she shares a genuine connection, Fabi evaluates experiences across outrigger canoeing, duathlons, and mountain biking, as well as live streaming broadcasts. She also expresses her goal to compete in road cycling while prioritizing her personal athletic growth.
Professional dedication, self-worth, and human impact
Reflecting on the rewards of years of hard work, Fabiana and Togumi discuss the value of rest, professional recognition, and a sense of accomplishment. For the announcer, true fulfillment lies in her ability to positively impact each person's journey through empathy and communication.