Sports
Aline Alexa: Triathlon, Business, and Blue Line
On Se Liga Nelas, the designer and triathlete discusses qualifying for the 70.3 World Championship and founding Blue Line.
In this episode of Se Liga Nelas, Aline Alexa reflects on her active childhood in Mexico, her entry into triathlon, and qualifying for the 70.3 World Championship. She also discusses female representation in endurance sports and the mission behind Blue Line.
At Stemma studio, Cris Volpe and Lu Rinaldi welcome Aline Alexa for a conversation on Se Liga Nelas about the multifaceted nature of her relationship with sports. The designer and triathlete shares the behind-the-scenes story of her athletic evolution, qualifying for the Ironman 70.3 World Championship, insights on the female athletic community, and the growth of her brand, Blue Line.
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Roots in Mexico and an active childhood
Aline looks back on her childhood in Mexico, shaped by a busy schedule of ballet, flamenco, and jazz classes, alongside playing baseball with her family and spending years in scouting. Moving to Brazil at age 14 preserved her energetic drive and laid a strong foundation of discipline and body awareness that continues to shape her training today.
Transitioning from dance to running and discovering triathlon
After stepping away from dance as a teenager, Aline casually took up running in Ibirapuera Park and spent some time training in CrossFit. A desire to ride on the road led to an unexpected purchase of a time trial bike, which served as her gateway to learning how to swim from scratch and building a steady journey in triathlon racing.
The 70.3 World Championship experience in Finland
In her very first half-Ironman race in Florianópolis, Aline earned a surprise qualifying slot for the World Championship in Lahti, Finland. Navigating the shock of qualifying, dealing with imposter syndrome, and having elderly family members travel to support her made the race a turning point in her commitment to the endurance lifestyle.
Athletic identity and women's presence in sports
The conversation dives into what it means to embrace the identity of an athlete regardless of performance level, as well as the role of inspiring other women. Aline stresses the need to push back against social media instant gratification, emphasizing that sustainable progress in endurance racing requires patience, consistency, and honoring every stage of training.
Entrepreneurship and the Blue Line rebrand
Blending her background in design with her passion for sports, Aline created custom frames to showcase medals, race courses, and finish times. The entrepreneur explains the transition from the former AA Sports to Blue Line—a name inspired by the blue line marking the shortest path on marathon courses, symbolizing every runner's pursuit of their own journey.
Sports marketing, authenticity, and brand building
Drawing on her sports marketing experience at Polar, Aline breaks down branding strategies across the endurance world and the importance of forging genuine connections with audiences. She highlights the value of seeking inspiration outside the sports bubble and avoiding hollow trends to build purposeful positioning with real identity.
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