Bocardi Details Challenges in Launching BocaTV
Journalist discusses construction routines, investments, and a multiplatform hub on Faria Lima.
Rodrigo Bocardi shared behind-the-scenes insights into creating BocaTV, discussing construction management, commercial partners, and costs. The journalist highlighted the channel's multiplatform model, which blends streaming, social media, and a physical footprint in São Paulo.
Structuring and launching BocaTV has required an intense daily routine of site management and construction oversight. Journalist Rodrigo Bocardi shared details about the challenges of balancing editorial planning with the physical buildout, securing necessary investments, and assembling the team for this new operation.
Bocardi noted that managing the administrative, financial, and structural complexities has been one of his primary focuses. According to him, the effort involves coordinating commercial partners and keeping timelines on schedule ahead of the network's official debut.
Multiplatform Structure and Physical Presence
The BocaTV project was designed for seamless integration across multiple fronts. The operation encompasses live streaming, an active nationwide social media presence, and a street-level physical studio located on Avenida Brigadeiro Faria Lima in São Paulo.
According to Bocardi, this model enables diverse communication opportunities for brands and commercial partners. The strategy combines institutional content formats, tailored campaigns, and direct public interaction within an ongoing multiplatform ecosystem.
