Education
Marketing and Inclusion: A Day with Turma do Jiló
Discover how communication and marketing drive inclusive education at Turma do Jiló.
Uncover the work of Turma do Jiló's marketing team, led by Laura, as they transform communication into a powerful tool for inclusive education. Follow a day of strategic meetings, appearances on TV Cultura, and the preparation of sensory kits, all aimed at creating social impact and breaking down barriers.
At Turma do Jiló, communication is a powerful tool for transforming lives and promoting inclusive education. We followed a day in the life of Laura, our Marketing Coordinator, and her team, diving into the behind-the-scenes work that builds bridges towards a more just and welcoming world.
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Marketing as a Bridge to Inclusion
Laura's day starts bustling at the office, with a schedule reflecting the intensity of purpose-driven work. As Marketing Coordinator, she not only leads the communication team but also acts as a vital link. Her meetings connect educators, internal management, and various partner companies, such as Johnson & Johnson, with whom Turma do Jiló develops crucial projects. The focus is always the same: ensuring that the message of inclusive education is clear, accessible, and reaches the largest possible audience in Brazil.
It's a role of constant exchange and collaboration, essential for building an inclusive ecosystem that encompasses schools and businesses, following the principles of the UN 2030 Agenda.
Giving Voice to Diversity in the Media
A fundamental part of the communication strategy is amplifying Turma do Jiló's voice on widely accessible platforms. In a significant moment, Laura accompanied Carola in an interview on TV Cultura. There, they openly discussed topics the organization specializes in: inclusion, diversity, and, above all, the barriers that persist in our society, hindering a more just world.
Appearing on TV shows is very rewarding, as it offers the chance for more people to hear our voice and understand the urgency of promoting gender equality, racial and ethnic equality, and caring for mental health, pillars of Turma do Jiló's mission.
The Responsibility Behind the Message
For Laura, communication is, without a doubt, a powerful tool for generating positive change. However, she emphasizes that this is only possible when acting with awareness and responsibility. The team is dedicated to ensuring representation in everything they do, considering the accessibility and social impact that each message can create.
It's not just about disseminating information, but about building narratives that educate, engage, and inspire, strengthening the belief that education can indeed bring about transformations.
From Planning to Action: Sensory Kits
The busy day at Turma do Jiló isn't limited to meetings and media appearances. Laura's team also dedicates itself to concrete actions that turn purpose into reality. An example of this was the organization of various carefully prepared sensory kits. These kits would soon be taken to an initiative at Johnson & Johnson, illustrating how the organization brings accessibility and inclusive learning to the corporate environment.
It's this combination of strategic planning and practical action that makes a difference, ensuring that Turma do Jiló doesn't just talk about inclusion, but actively builds it.
Laura and the Turma do Jiló communication team's day is an inspiring reminder of the power of purpose-driven communication. It's a job that demands dedication, awareness, and a deep desire to create a world where diversity is celebrated and no one is left behind. Join us on this transformative journey!
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