Education
Inclusion: Answers to the Most Searched Questions on Google
Demystifying Inclusion: Digital Accessibility, Seniors, and the Workplace
Turma do Jiló and Carolina Videira answer Google's most frequent questions about inclusion. Understand digital accessibility, the importance of including seniors, and how to promote diversity in companies. A practical guide for a fairer society.
Hello, everyone! In the Jiló Answers segment, Turma do Jiló brought in founder and diversity inclusion specialist, Carolina Videira, to demystify inclusion. Based on the most common questions asked on Google, this episode covers everything from digital accessibility to diversity in companies, including the inclusion of older adults. Get ready for a transformative chat full of practical tips!
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What is Inclusion and Digital Accessibility?
Inclusion and digital accessibility are essential to ensure that everyone can access and interact with online content, regardless of their characteristics. This means that websites, applications, and social media should be designed for all people, offering a complete and barrier-free browsing experience. It's important to remember that the Brazilian Inclusion Law (LBI) guarantees this right, making digital accessibility an obligation, not a favor.
Tips for More Accessible Content:
Want to make your content more democratic and reach more people? Here are some practical tips:
- In videos, always use captions.
- Provide visual descriptions for images and photos in carousels for people with visual impairments.
- Use simple language and lowercase text, which helps people with cognitive difficulties.
- Pay attention to color contrast! Simple, well-contrasted colors make your content more readable.
Seniors and the Fight Against Ageism
Yes, seniors are an active part of the inclusion movement! Unfortunately, there is a lot of ageism — prejudice against older people — which ends up marginalizing a valuable part of our society. Inclusion is for everyone, and diversity groups are, by nature, diverse. Older adults have the right to continue participating fully in society, with equality and respect. After all, longevity is a journey we will all embark on one day.
How to Practice Diversity and Inclusion in Companies?
For companies, diversity and inclusion goes far beyond simply "hiring different people." It's crucial to understand the difference between integration and inclusion:
- Integration might just be bringing diverse people into the company without removing existing barriers.
- Inclusion is an active process of removing all barriers, ensuring that everyone can work with equality and equity.
Strategies for an Inclusive Corporate Environment:
- Assess and measure your workforce: Understand diversity in terms of races, ethnicities, people with disabilities (PWDs), and genders. This is vital for creating a healthy and diverse environment.
- Focus on the ESG (Environmental, Social, Governance) pillars. Inclusion fits within the Social pillar. Remember: inclusion starts from within.
- The results speak for themselves: Studies prove that companies with gender diversity in leadership are demonstrably more profitable. It's a win-win!
- In Brazil, 91% of employees support diversity. Don't miss out on this trend that transforms the workplace and society.
Inclusion is a continuous process that accompanies us throughout life. If you have more questions or your company needs support to implement diversity and inclusion programs, Turma do Jiló is ready to help, working from schools to the corporate environment. Join us on this journey towards a more welcoming and just future!
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