Sérgio Maria: From Executive to Digital Entrepreneur
Discover Sérgio Maria's career transformation, from corporate media to digital entrepreneurship and the creative economy.
Sérgio Maria, former executive at giants like Google, Globo, and CNN, shares his transition to entrepreneurship. He details the creation of his digital positioning consultancy and new ventures in the creative economy. Discover the importance of content strategy in building a strong personal brand.
In this episode, we are pleased to welcome Sérgio Maria, a prominent figure with a remarkable career path in major media groups such as Google, Globo, and CNN. Sérgio shares his fascinating transition from executive to digital entrepreneur, focusing on online positioning and the burgeoning creative economy.
The Transition: From the Corporate World to Entrepreneurship
After years in leadership positions at media giants, Sérgio Maria made a bold choice: to become an entrepreneur. He reveals that the first step was creating a digital positioning consultancy, with the clear goal of helping individuals and businesses 'make it work' in the online environment. This shift required a rebuilding of his personal brand, where the focus is no longer a 'corporate surname' but rather the strengthening of his own identity.
Content and Personal Brand: Pillars of Digital Success
For Sérgio, content is fundamental in this new phase. Without the backing of a large corporation, he understands that a distinctive voice identity and a well-defined content strategy are essential to stand out and communicate the value of his consultancy. He seeks to understand the nuances of content production to position himself authentically and effectively, opening doors for his various initiatives.
Expanding Horizons: Consulting and the Creative Economy
In addition to his positioning consultancy, Sérgio is actively building two other companies, one of which is strongly focused on the creative economy. This immersion is not just about teaching, but also about learning: he seeks to understand the mindset of content creators to refine his own strategies and strengthen his connection with this ever-evolving universe.
Sérgio Maria's journey is a testament to the dynamic digital transformation and the growing need for strategic positioning in the online world. His experience demonstrates how the courage to reinvent one's career and the dedication to creating value through content can open innovative paths, both for the individual and for the digital society at large.