Felina's Early Months and the Market's Response
With three months of operations and active projects, Andreia Abud evaluates the industry's reception to new agency models.
With three months of operation and active clients, Felina has made its debut in the advertising market. In an interview on Marketing - The Podcast, Andreia Abud discusses the industry's reception and the importance of having new independent domestic agency options.
In a conversation with Bruno Gimenes on Marketing - The Podcast, Andreia Abud, CMDO of Felina, discussed the launch of the agency's operations and the advertising industry's reception during its first three months in business. The excerpt is part of a broader discussion on the podcast that also covered topics such as data, artificial intelligence, and business strategies.
With clients and projects already underway right from the start, Abud highlighted the decision to structure an original format for operating in the market. In the video above, viewers can follow the full account of this professional transition. For her, creating the company required determination: "you need a lot of courage to make a change, right? And to design a model you believe in."
According to Abud, the initial period yielded positive results in both client deliverables and relationships with industry peers. "In three months we had good results, we believe we will keep growing, and we know we have a lot to deliver and we believe in what we deliver," she said. She noted receiving calls, messages, and invitations from industry colleagues offering support for the new venture.
For Abud, this warm reception also reflects the ecosystem's interest in alternative operational models. Acknowledging her established career at major agencies, she emphasized that creating new agency structures enhances market diversity. "It's about the market, it's about having other options, it's about having domestic groups that operate in the market in a different way," she pointed out.
